How is your website giving directions?
SCENE: Somewhere in rural Nebraska. You've been driving for the last 7 hours on a big road trip and you've got two hours left behind the wheel for the day. You're desperate for a cup of coffee. A little town appears on the horizon and so you decide to stop and ask for directions to the best coffee in town.
Right near the entrance of the town you see a little grocery store with a table outside and three friendly-looking old men sitting under the shade of the umbrella.
"Perfect," you think, "I bet they'll know where to find a cup of coffee in this town."
So you pull over, get out of your car, and walk in their direction. Sure enough, they're super friendly, welcoming, and full of smiles for you. But in answer to your question you get:
"Okay, so you drive down this stretch here, and in 2 stop signs turn left and then a quick right where Mabel's Diner used to be. You can't miss that burnt building...such a shame, you know, what happened to Mabel's granddaughter."
"Actually, Fred, I think it's 3 stop signs," pipes up one of the other gentlemen.
"We have 3 stop signs?!" replies Fred questioningly.
"Okay, well could you give me the name of the place to get coffee? I could just pop it in my maps app and GPS will take me there" you decide.
"Oh no," says the last of the three old men. "GPS don't work out here."
Is your website giving directions like this to your offer?
Wouldn't it be so much better if this is how it went down?
You pull up to the one gas station in this tiny Nebraska town and next to you filling up her tank is someone around your age driving a yellow VW Bug holding a cup of coffee!!
"Oh girl, I could sure use a cup of coffee. Where did you get that?" you ask.
She turns to you, smiles, and says, "There's actually an espresso machine and a killer barista inside the gas station. Follow me. I'll introduce you." ☕️
The people visiting your website for the first time are just like someone stopped in a tiny town in Nebraska looking for directions. So which kind of directions are you providing?
Are you distracting them with 12 different calls to action on your homepage?
"Download this opt-in!"
"Read this series on my blog."
"Follow me on Instagram"
"Like me on Facebook"
"Read my entire life story"
"Oh yeah...here's how we could work together..."
Obviously 12 was an exaggeration, but you see what I mean, right? 😉🤣
Your dream customer just wants to know how you can help them, if you're the right fit, and ultimately, how they can pay you money for what you do.
Let's be the fun, coffee-drinking, yellow VW Bug driving stranger that shows your potential customers exactly what they're looking for, making the path forward easy, clear, and an absolute no-brainer.
Guess what? I actually am that girl driving the yellow VW Bug ready to help you take the next step forward in creating a strategic website. I've created a special offer for you.
If you're curious to see how a visitor to your website would navigate through and use it, and to get a designer and strategist's perspective on it's functionality, this is for you! You'll get a Loom video from me walking through your site, sharing my first impressions and giving suggestions along the way. Then with that video I'll detail out 3 specific changes you can make to your site right away to improve the flow, function, and strategy. These will be easy to implement and make a big impact on your site. Get yours now for just $147!
I can't wait to review your site, help your website give clear directions, and pretend we're sitting over a great cup of coffee to chat all about it.
